Work Experience

09/2023 – Present

09/2022 – 08/2023

Plus Online Marketing (Sister Concern of We Are X) | Dhaka, Bangladesh

Key Highlights:

Successfully built operational automation and SOPs for five key client service segments: Local SEO, Paid Ads, WordPress Development, Creative Design, and Quality Control.
Generated 197 leads through a sales funnel, converting 43 into long-term clients within a year.
Decreased lead cost from $112.3 to $13.9 within 65 days by analyzing historical ad data and user behavior patterns.
Onboarded 43 clients across diverse industries, including healthcare, legal, finance, HVAC, and e-commerce, from the USA, Australia, Canada, and the UK.
Achieved top-three rankings in local search engine results for multiple client websites within 60 days of optimization.
Upsold digital marketing services such as PPC, Meta Ads, email marketing, and website redesigns to existing clients. Significantly boosting revenue streams.
Managed a budget of $1.23 million from Jun 2023 to Dec 2024, achieving a 24.1% overall conversion rate, with Google PPC campaigns delivering an impressive 40.9% conversion rate.
Attained company break-even within 18 months by implementing strategic cost optimizations and client acquisition strategies.
Delivered impactful marketing services for high-profile clients, including Citibank’s City Remit projects in Malaysia and Singapore, Samsung Bangladesh’s SEO initiatives, CELTA by Cambridge, Aarong Dairyand the OTT platforms i-Screen and Chorki.

Duties & Responsibilities:

Plan, execute, and optimize comprehensive digital marketing strategies.
Manage and monitor PPC campaigns, email marketing, SEO, and social media advertising.
Lead keyword research, competitor analysis, and on-page/off-page optimization to boost clients’ search rankings.
Develop and oversee content marketing strategies, including blog posts, social media updates, and ad creatives.
Conduct regular A/B testing on campaigns to determine the most effective approaches for targeting and messaging.
Collaborate with the development team to ensure websites are optimized for speed, mobile usability, and conversion.
Coordinate with creative teams to produce high-quality visuals and copy that align with client branding.
Track and report on campaign performance, using data to provide actionable insights and improve marketing outcomes.
Identify cross-selling and upselling opportunities to offer additional marketing services to existing clients.
Maintain an in-depth understanding of client industries.
Build and maintain strong client relationships through regular communication and reporting on project progress.
Stay up-to-date on emerging trends and technologies in digital marketing to provide innovative solutions.
Train team members in best SEO, PPC, and campaign management practices, ensuring skill development.
Assist in budgeting and forecasting for marketing campaigns to maximize resource utilization.

05/2022 – 08/2022

02/2022 – 04/2022

Orbit Technology Ltd. (UK-Based LMS Business) | Dhaka, Bangladesh

Played a pivotal role in increasing lead generation by 35% by developing optimized marketing funnels.
Successfully reduced customer acquisition cost (CAC) by 20% through data-driven optimizations in paid advertising.
Improved email marketing open rates by 25% and click-through rates by 18%.
Collaborated with teams to execute campaigns with a 15% growth in trial signups.
Managed a digital marketing budget of over $50,000, achieving an average ROI of 28%.
Designed and executed a campaign targeting educational institutions and onboarded 10 new clients within the UK.
Conducted competitive research that informed the development of a unique value proposition for the LMS platform.

12/2020 – 10/2021

Sales Manager PVT Ltd. (Sister Concern of Cyanergy, Australia) | Dhaka, Bangladesh

Successfully increased organic website traffic from 2.5k/month to 7k/month.
Decreased monthly Google Ads spending by 22.8% by driving organic lead generation.
Achieved a 217% ROI on Google Ads campaigns, managing a $49,520 budget using advanced ROAS bidding strategies.
Maintained an average CPC of $42 while increasing the total leads.
Significantly enhanced brand visibility and engagement across Pinterest and Twitter.
Diagnosed and resolved underperforming Google Ads campaigns.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Improved website visibility through the development and implementation of SEO strategies.
Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
Boosted sales revenue by implementing conversion rate optimization tactics on e-commerce platforms.

05/2022 – 08/2022

LEDP (Learning and Earning Development Project) | Dhaka, Bangladesh

Successfully trained 500+ students in advanced digital marketing techniques.
Increased student project completion rate through personalized mentoring and hands-on workshops.
Assisted trainees in generating an average of $500/month through freelance opportunities after course completion.
Recognized for delivering 5-star rated training sessions consistently over six months.

01/2019 – 03/2020

Arovan Tech LTD | Dhaka, Bangladesh

Adipto Karmaker